Sample Letter to Editor to promote Will Aid in your area

(Date)

Dear Sir,

I am pleased to let your readers know that during November, our firm (insert firm name and location) is taking part in Will Aid. [If you have taken part before include a line about your past success and the amounts you have raised]

Will Aid is the UK's top charity will-writing scheme. It offers everyone the opportunity to make or update their Will in return for a donation to help people in need all over the world.

We are offering to draw up basic Wills without charging our usual fee. In return for this service, we hope clients will donate the fee we would normally charge to the Will Aid charities. This is the opportunity to give to charity, rather than paying a solicitor! 

As a guide, the suggested amount is just £75 for a single Will and £110 for a pair of 'matching' Wills.

This money will be divided between nine well-known UK charities: ActionAid, British Red Cross, Christian Aid, Age UK, NSPCC, Save the Children UK, Sightsavers, SCIAF (Scotland) and Trocaire (Northern Ireland). All are working to help people gain the tools, skills and support they need to improve their lives in the UK and around the world.

It is extremely important to seek qualified and professional expertise when making a Will and your readers now have the opportunity to put their own affairs properly in order, whilst benefiting thousands of others all over the world.

We invite all those who haven't got around to making or up-dating their Will to make an appointment with us this November. The more Will Aid clients we have, the more money we will raise for charity.

Yours faithfully,

(Your name, address, telephone number and e-mail address.)